A little piece of the Pi
Hi I'm Natalie Logan. I'm a Sydney-based creative services professional with many years experience in developing impactful branding, design and marketing visual communications ranging from multi channel, integrated strategic branding projects to custom illustrations for individual clients.
My creative career journey has led me through a wide variety of environments and creative services. I started in the corporate world at PwC and then re-trained as a visual designer which then saw me work at an advertising agency and then as a senior designer and producer. Currently I head up an in-house creative and marketing team at Barnardos Australia and has been instrumental in developing the brand and pushing it into new creative territories to better engage with their audiences and truly reflect the brand personality.
I can take a brand's visual identity and create meaningful, strategic design that brings the brand to life while adhering to existing brand guidelines, or creating new ones, bringing clients the best possible creative outcomes whilst respecting the brand's core values, look and feel. I always ensures that my client relationships are respectful and collaborative.
I have extensive design, campaign and creative project management and production process experience from developing original creative concepts right through to printing and distribution.
Creative services experience includes:
- Brand strategy and implementation of new brand across all communication touchpoints
- Brand communication framework development
- Brandmark design
- Motion graphics and video design direction
- Business stationery
- Website projects
- Publication design and printing such as annual reviews, financial reports
- Marketing collateral design such as postcards, brochures, flyers, menus, posters, digital advertisements
- Campaign strategy, design, management and production
- Social media content strategy and design
- Event collateral such as invitations, stationery, menus and more
- External and internal signage for events, office fit-outs, conferences
- Advertising
- Illustration and photography
If you have some great ideas that need help coming to life, contact Natalie now at : npiper3@hotmail.com
or call 0431 952 810.